The COVID-19 pandemic disrupted industries worldwide, and media equipment vendors were no exception. In its wake, businesses experienced supply chain breakdowns, project delays, budget constraints, and workforce reductions as they struggled to navigate uncertainty.
As recovery began, media technology providers faced new challenges. Rising component costs, fluctuating market demand, shrinking profit margins, and declining revenues required more than a simple return to normal operations.
Tekmedia played a crucial role in supporting Netinsight during this period by delivering innovative solutions, enhancing operational efficiency, and ensuring seamless project execution. This partnership helped Netinsight navigate the evolving market landscape with resilience and success.
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Challenge: Overcoming backlogs while building for the future
For media equipment vendors, this new paradigm demanded agility—delivering critical, long-awaited features while ensuring continued maintenance and support for existing deployments across multiple geographies.
And to remain competitive, companies had to adapt to rapidly advancing technology while ensuring the flexibility to meet the changing needs of the market.
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Partnership: Built on Trust, Transparency, and Open Communication
Amid this transformation, Netinsight, a leader in live media transport, partnered with TekMedia Software to tackle the product engineering challenges associated with their VA/N400 product line.
This partnership, rooted in trust, transparency, and a results-driven approach, aimed to address product development challenges and navigate the complexities of a rapidly changing media landscape.
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Action: Overcome backlog and lay foundation for future growth
The immediate challenge was to clear a substantial backlog that had built up over previous years.
- With Netinsight’s full support, TekMedia built a dedicated core team within six months, specializing in audio/video and network technologies. The team adopted best practices, aligned with Netinsight’s tools, and refined processes. Beyond managing the maintenance and support backlog, they also established a strong foundation for future product enhancements.
- A media lab was established, equipped with Netinsight hardware, third-party encoders/decoders/transcoders, and a range of audio/video test generators and analyzers. This facility enabled TekMedia to resolve ongoing field issues, conduct scalability and performance tests, and evaluate future product requirements.
- Maintaining operational independence while fostering seamless collaboration between TekMedia and Netinsight was key to ensuring a successful partnership and efficient response to customer needs.
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Impact: Successful releases and R&D/PM ownership
By the end of the first year, TekMedia was operating at full capacity, providing round-the-clock support for field issues/queries and managing the full lifecycle of the VA/N400 product line.
What began as an effort for maintenance and support, quickly expanded into complete responsibility for product engineering and product management.
TekMedia led innovation, product development, and operational excellence, refining existing products, integrating customer feedback, and ensuring that Netinsight remained a leader in Internet-based media transport.
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Key Achievements
- Seamless Integration: Both companies maintained operational independence while achieving seamless collaboration focused on customer-centric results.
- Media lab excellence: Established a high-performance media lab to support issue resolution, pre-sales testing, and automated quality assurance.
- Full product ownership: In 12 months, TekMedia took full ownership of product engineering and management, driving innovation and excellence.
- Highly available support: TekMedia provided round-the-clock support for customer queries, ensuring optimal service levels and minimal disruption.
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Conclusion: A Partnership for Future Success
The collaboration between Netinsight and TekMedia Software stands as a powerful example of success in the post-pandemic media technology landscape.By addressing the challenges of an evolving market, the partnership has driven exceptional achievements in product engineering, support, and innovation.
As the media industry continues to evolve, this partnership demonstrates how companies can adapt, innovate, and thrive in times of disruption. With a forward-focused approach and a commitment to excellence, both Netinsight and TekMedia are well-positioned to lead.
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"Our experience with TekMedia’s product engineering services has been great. From the very beginning, their approach was rooted in trust, evident in their dedication and open communication about understanding our needs.
The team embraced ownership at every stage, from requirements to field issues, treating the product as if it were their own, and consistently striving for high-quality and innovative approaches. What truly sets them apart is their commitment to transparency - whether it was through regular updates, clear timelines, or proactive problem-solving, we always felt informed and involved.
Thanks to their expertise and collaborative mindset, we achieved milestones in time and with greater confidence.
We highly recommend their engineering services to anyone looking for a dependable and innovative product engineering partner."
Mats Herolf
Vice President, R&D
Netinsight AB , Stockholm
"Net Insight’s VA/N400 products are renowned for their high quality, reliability, and user-friendly design. Establishing a dedicated R&D team required a strategic approach to talent acquisition, customer-process integrated onboarding, structured training, and agile, results-driven project execution.
Once operational, the team initially focused on maintenance and support (M&S) activities before transitioning into feature development. Within 12 months, TekMedia’s team was successfully delivering bug fixes, feature enhancements, and both minor and major product releases, ensuring continuous innovation and product evolution."
Ambika Rathinam
Managing Director
https://tekmediasoft.com
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